Manchester United Secures Parimatch as Official Betting Sponsor

Despite a looming prohibition on front-of-shirt gambling sponsorships, the Red Devils have inked a new multi-year deal with a prominent operatorImage Source: Shutterstock.com

Manchester Unitedand Parimatch, a Cyprus-based betting and gaming operator, have entered a freshly minted multi-year deal which will see the company become the Premier League club’s Official Betting Partner.

The partnership is specifically focusing on Asiaand the MENAregion, as the Red Devils are aware of the looming prohibition on front-of-shirt sponsorships at home. However, the company will be allowed to display its brand on the team’s LED boards at Old Trafford, Manchester United’s home stadium.

Recognizing Greatness and Creating Strong Player Experiences

Parimatch CEO Sergey Portnovsaid, commenting on the partnership: “When we see greatness, we recognize it immediately. Manchester United represents everything we stand for – ambition, excellence, and an uncompromising drive to succeed.”

He similarly added that Parimatch was seeking to build experiences that fans of the team can benefit from as well. The partnership does not isolate Manchester United as the only team to maintain a gambling partnership despite the upcoming changes.

In fact, 11 of the 20 Premier League clubs maintain such partnerships at present. Among those are NottinghamForest, Sunderland, West Ham, Brentford, Crystal Palace, Aston Villa, Bournemouth, and more.

Gambling sponsorships will dry up once the logos can no longer be displayed, however. Clubs have cautioned that there may not be substitute partners coming in, especially for smaller teams, but reverting the ban’s enforcement brooks no discussion.